About US
Our Mission:
“To provide content driven marketing solutions.”
What is a content driven marketing solution?
A content driven marketing solution is an innovative marketing toolbox designed to use content of all mediums to increase sales or create more brand awareness.
How can Lagoa Media Solutions help to increase my sales or create brand awareness?
We do this by innovatively leveraging content that is specific to your target market to drive traffic to your website. For example if college students or high school students are your target market then we will reach them by using content they like and mediums they use every day.
Here’s an example. If I’m a car manufacturer or their ad agency and I want to target college students all over the country then I would go to LagoaMediaSolutions.com and select the mediums that I know College students use everyday cell phones, you tube and college news papers. I would then contact Lagoa Media Solutions and they would design a custom marketing solution for me. I would run an ad in every college newspaper. The ad would say Text the word car to 55555 for your chance to win a 2008 Ford Mustang. I would then have a database of every college student in the country who texted the word car. Next, I would select or have Lagoa Media Solutions help me select content that would appeal to college students, content that they would watch online or on television. Lagoa Media Solutions would then put teaser pieces of that content on youtube, cell phones, my site and other internet sites with my ad embedded and a link to my website. On my website I would have additional content of multiple mediums available at no cost to my potential customers. Now with this campaign I’ve created brand awareness, increased the traffic to my website, created fans of my website which will help in search engine optimization and I have gathered a priceless data base of cell phone numbers who are my target market and have opted in to receive future correspondence from me.
